Paani Yaad Dila Denge
Social Experiment
About the Campaign
Shower Bhool jana hai, Aur Mug se nahana hai
RED FM, in collaboration with PILO Shudh Pani Seva Foundation, launched the final phase of its impactful campaign ‘Paani Yaad Dila Denge’ to promote awareness about RO water harvesting and sustainable water practices.
The campaign aimed to educate listeners about the wasteful water practices associated with RO purifiers and encouraged practical solutions for reusing wastewater, such as watering plants and cleaning. On December 30th, RED FM rebranded itself to 93.Dry RED FM, delivering a strong message on Delhi’s water scarcity issue through regular reminders during their popular morning shows.
Highlights of the collaboration
#MugShots Initiative
Listeners shared selfies at Pi-Lo Smart Water ATMs, showcasing their support for sustainable water solutions.
Government Partnership
Collaborating with the Delhi Government to fix water leakages in the city.
Community Impact
#MugShots at Pi-Lo water ATMs
News
RED FM changes to 93.Dry Red FM for 'Paani Yaad Dila Denge' campaign
RED FM has launched its last leg of ‘Paani Yaad Dila Denge’ campaign which focuses on informing people about RO water harvesting. Supporting the cause, RED FM had changed their stationality for a day on 30th December to ‘93. Dry RED FM’. With an aim to make listeners aware of the ground-level water, RED FM placed a daily reminder during their morning show.
Red FM's 'Paani Yaad Dila Denge' campaign to raise alarm about water scarcity
The radio network emphasises the gravity of the situation by placing a daily reminder for 200 days on the morning show to create awareness and share tips about water conservation
Red FM has launched its ‘Paani Yaad Dila Denge’ campaign in a bid to raise awareness about the water shortage that has hit vast parts of India.
RED FM’s ‘Paani Yaad Dila Denge’ campaign addresses water scarcity
RED FM launched ‘Paani Yaad Diladenge’ campaign. Water scarcity has been under high alert in India for quite some time now with this issue being a gradual process of deterioration. With campaign ‘Paani Yaad Dila Denge’, RED FM emphasizes on the gravity of the situation by placing a daily reminder for 200 days on the morning show to create awareness and share tips for water conservation.
RED FM’s ‘Paani Yaad Dila Denge’ and Delhi govt fixing water leakage
In what isn’t just a jingle-and-video push for tactical eyeballs but a far more tangible demonstration of an emotional connect and investment in the stakeholders — the listeners — of an FM radio station, RED FM has launched the second phase of its Paani Yaad Dila Denge campaign in Delhi. It highlights that most under-prioritized yet over-used resource, water, and the dire need to save it, and has RED FM RJs along with MLAs of the Delhi Government belonging to various constituencies travelling on a mission to fix water leakage issue in Delhi.
